Simon Sinek (@simonsinek) is a student of culture who suggests that one of challenges of leadership is starting with the wrong premise. He offers that many leaders and organization wrongly begin with WHAT they do instead of WHY they do it. Check out his presentation from a TED conference where explains the importance of starting with WHY.
There’s an icebreaker question that goes something like this:
If you could invite any famous person (past or present) to dinner who would it be?
In the numerous times I’ve been asked or asked someone that question the name Martin Luther King Jr usually comes up.